Daily Button

Fatal Fashion

Okay, so technically this should go under 'Environment' but we've been bombarded with so many nature based e-mails which we want to share with our readers that in order to do this we've got to categorise them very loosely. But regardless here we are:

Dear Daily Button,

When PETA and caring members helped convince Donna Karan to permanently remove fur from her collection, thousands of rabbits were saved from being confined in tiny cages and stripped of their skin—sometimes while still alive.

With your help, we can expand the fight against fur and save many more animals' lives. Please support PETA's efforts to stop this slaughter.

A recent investigation of rabbit fur farms in China and France revealed that rabbits spend their entire miserable lives in tiny wire cages in their own waste. These gentle animals never get to run, jump, dig, or play. Their slaughter is grotesquely cruel: The rabbits kick and scream before the skin is ripped off their bodies to be sold to some of the world's top designers and retailers.

For more than a year, PETA pressured Donna Karan to switch from fur to fashionable materials that don't harm any animals. We finally achieved a breakthrough just days after we launched a new parody Web site targeting Karan and after getting fashion icon and Project Runway star Tim Gunn to send her (and designer Giorgio Armani) an exposé narrating the gruesome undercover fur-farm video footage. It paid off! Now Karan has announced that her fall 2009 lines will be fur-free and that she has "no plans" to use fur in the future.

Major victories for animals couldn't happen without caring supporters like you. Fighting the fur industry takes real resources. And by donating generously to PETA today, you can make sure that we can continue to fight as hard as possible to save many more animals from being butchered for their pelts.

Your gift will enable us to shine the public light of scrutiny on designers and companies that buy and sell fur, including Giorgio Armani, who is using rabbit fur in his new designs. We must push Armani to join Donna Karan, Tommy Hilfiger, Liz Claiborne Inc., Polo Ralph Lauren, Calvin Klein, J.Crew, and many other designers and companies that we have compelled to stop killing animals for fur.

Please make as generous an online donation as you possibly can to PETA today to help get fur—and the suffering it causes—off people's backs and store racks. Thank you for all that you do to help animals and to help us stop cruelty.